Viabizzuno is an architectural lighting company that for more than twenty three years has been making design its own reason for living; to design is a way of being, thinking and acting dedicated at 360 degrees to every action and thought in life. to design is the building of ourselves, to design is to go strongly toward the improvement. to Viabizzuno, to design should not be intended as a simple professional activity, but a way to establish a relationship with life and the others. to design means to build something that lasts and keeps on living beyond temporary fashion. the project is a promise, a suggestion of quality and value, it is the way to fix the disorder of the world.

 

 Viabizzuno works, designs, produces, researches and innovates, trains its staff. for years it has been creating its own design philosophy to assert itself day by day not only like an industrial reality; it aims also to create an ethic design process.. the strenght of Viabizzuno rely on working toward a customised design, finding solutions that didn’t exsist before, integrating light with architecture and so creating a recognizable image all over the world thanks to its formal and thinking integrity at the same time. Viabizzuno becomes a philosophy of life, a thought to follow by architects and designers in the world, an image in which to identify oneself, a style.

 

Viabizzuno designs light: light fittings, objects, lamps, lighting projects; but it also designs books, furnishing, apparel and graphic, editorial, culinary, photographic projects…it designs life around light starting from the observation. 

the observation above all. to observe is to understand, taking knowledge and experience one has to store and make possession of: in Viabizzuno there’s a continuous growth process, made of intuitions and linked deductions.

listening is an important element in designer’s life. it is the humility of designers when they get in relationship with things, places, people. it is necessary to learn collecting what space gives us: sounds, colours, traces, images, words, needs. without listening, you miss the goal. and at Viabizzuno the goal is designing yourself.

 

for years Viabizzuno has being putting itself at the service of the most successful international fashion brands, institutions, museums, industries, design firms and public bodies by demonstrating how light has to be mixed with architecture, space, with the man who lives in, being at disposal of it. one cannot design by single light sources, but has to design the right light.

the future is in the search for the right light, no matter what is the light source. the future is in creating a culture of light and Viabizzuno is a pioneer of this culture.

 

“we want to bring into the world our work and our thought, our ideals and our craftsmanship, our innovation and our poetry, always faithful to a consistent, high-grade ‘made in italy’.

‘made in italy’ are not words like any others, a set expression. 

‘made in italy’ is our nation, is the italian genius made of talent, the power to dream, but also to adapt with effort and imagination. ‘made in italy’ is a wording that has to represent us without becoming an element of mind narrowness and of inwardlooking approach. we must believe in made in italy manufacturing good italian products, to the extent to commit ourselves directly to represent it. it cannot be just a label: it is our fingerprint, our dna that makes ourselves proud of being italian. 

the pride of our work has to be the pride of all our team, all over the world. we praise our team, as it was us who created it, but also as it is on our side, it attends us, it supports us without overtopping. people with enthusiasm, non exaltation. each individual has a unique value, is part of a symphonic poem. by forming a team one needs to focus on different and multifaceted skills. a designer has not one face only: it might be a cook, athlete, teacher, architect, sculptor or painter…and surely a dreamer with dirty hands from work”. 
 

Viabizzuno, the light factory founded in 1994,

has made design its credo, its work, its mission: to

design, from the latin proiectare to ‘throw forward’,

is a way of being, of thinking, of acting. it is the

construction of oneself, it is to advance purposefully

towards improvement, it is the thought of life.

designing is not merely a professional activity,

but a way to relate to one’s neighbour. to build

something that

endures over time, that outlives

fashion. a suggestion, a promise of quality, of

distinction and value. a way to redress the disorder

of the world. my eight rules for a good

design create a balance between

artificial light and natural light. the

future is in the search for the right light, regardless

of its source. our job is to create a culture of light.

Viabizzuno designs, produces,

researches and innovates with

craftsmanship. it imbues its new designers with the

strength of its philosophy ‘designing, a voice of the

verb to love’: a blank page ready to welcome new

challenges and unique tailor-made designs. you

see things that exist but fail to ask yourself why, i

dream of things that do not exist and i say why not.

Viabizzuno becomes a philosophy of life, a way

of thinking to follow for architects and designers

all over the world to follow, an image within which

to identify oneself. observing, observation first and

foremost, is understanding, absorbing knowledge

and experience to store up and make one’s own:

in Viabizzuno a process is triggered of continuous

growth made up of

intuitions and concatenated

deductions. listening, listening to the location,

an important element of life and of the design. it

is humility that enables the designer to relate to

things, places, people. we must learn to catch what

nature and space give us: sounds, colours, traces,

images, words, needs. for years Viabizzuno has

been at the service of the greatest architects, design

studios, lighting

designers, international fashion brands, institutions,

museums,

industries and public bodies,

demonstrating how light can blend with architecture

and make itself

available to the people that live it.

the light fitting disappears to make way for light

that integrates with the

architecture or that becomes

a technical element, a shape, a

luminous sculpture, a timeless iconic object

unfettered by fashion.

Viabizzuno designs light, light fittings, objects,

lamps, but also books, furnishing accessories,

clothing, graphic designs, editorial, culinary and

photographic projects... it designs the well-being

of man. we want to bring our way of thinking,

our knowledge and our work into the world, our

ideals and our craftsmanship, our innovation and

our poetry, always faithful to a consistent and high

quality made in italy design, made up of talent, the

ability to dream, but also to adapt with purpose

and imagination. a man who works with his hands

is a labourer. a man who works with his hands and

ingenuity is a craftsman. a man who works with

his hands, ingenuity and heart is a designer. we

must believe in our italian character, and be willing

to stand up for it. it cannot merely be a label: it is

our hallmark, our dna that makes us unique and

proud to be Italian. the pride of our work is shared

by our team all over the world and they are the

ones who support us, work with us and sustain

us. we don’t want exaltation,we want enthusiasm.

every single individual has a unique value, is an

integral part of a large orchestra, a composition, a

symphonic project. in putting together a team we

need to focus on diversified and multifaceted skills.

a designer is a cook, a sportsman, a teacher, an

architect, a sculptor, a painter, an electrician, a

poet, a philosopher, but also my housewife mother.

unquestionably, a designer is a dreamer who gets

his hands dirty in his work. Viabizzuno’s face is a

reflection of these people.

both the standard

products and those that everyone can customise. a

design born without passion will be lived without

pleasure: it is important that our customers live the

design with passion and are aware of the time and

commitment that it requires. our relationship lives

and is nourished by esteem, love and respect.