Viabizzuno is an architectural lighting company that for more than twenty three years has been making design its own reason for living; to design is a way of being, thinking and acting dedicated at 360 degrees to every action and thought in life. to design is the building of ourselves, to design is to go strongly toward the improvement. to Viabizzuno, to design should not be intended as a simple professional activity, but a way to establish a relationship with life and the others. to design means to build something that lasts and keeps on living beyond temporary fashion. the project is a promise, a suggestion of quality and value, it is the way to fix the disorder of the world.
Viabizzuno works, designs, produces, researches and innovates, trains its staff. for years it has been creating its own design philosophy to assert itself day by day not only like an industrial reality; it aims also to create an ethic design process.. the strenght of Viabizzuno rely on working toward a customised design, finding solutions that didn’t exsist before, integrating light with architecture and so creating a recognizable image all over the world thanks to its formal and thinking integrity at the same time. Viabizzuno becomes a philosophy of life, a thought to follow by architects and designers in the world, an image in which to identify oneself, a style.
Viabizzuno designs light: light fittings, objects, lamps, lighting projects; but it also designs books, furnishing, apparel and graphic, editorial, culinary, photographic projects…it designs life around light starting from the observation.
the observation above all. to observe is to understand, taking knowledge and experience one has to store and make possession of: in Viabizzuno there’s a continuous growth process, made of intuitions and linked deductions.
listening is an important element in designer’s life. it is the humility of designers when they get in relationship with things, places, people. it is necessary to learn collecting what space gives us: sounds, colours, traces, images, words, needs. without listening, you miss the goal. and at Viabizzuno the goal is designing yourself.
for years Viabizzuno has being putting itself at the service of the most successful international fashion brands, institutions, museums, industries, design firms and public bodies by demonstrating how light has to be mixed with architecture, space, with the man who lives in, being at disposal of it. one cannot design by single light sources, but has to design the right light.
the future is in the search for the right light, no matter what is the light source. the future is in creating a culture of light and Viabizzuno is a pioneer of this culture.
“we want to bring into the world our work and our thought, our ideals and our craftsmanship, our innovation and our poetry, always faithful to a consistent, high-grade ‘made in italy’.
‘made in italy’ are not words like any others, a set expression.
‘made in italy’ is our nation, is the italian genius made of talent, the power to dream, but also to adapt with effort and imagination. ‘made in italy’ is a wording that has to represent us without becoming an element of mind narrowness and of inwardlooking approach. we must believe in made in italy manufacturing good italian products, to the extent to commit ourselves directly to represent it. it cannot be just a label: it is our fingerprint, our dna that makes ourselves proud of being italian.
the pride of our work has to be the pride of all our team, all over the world. we praise our team, as it was us who created it, but also as it is on our side, it attends us, it supports us without overtopping. people with enthusiasm, non exaltation. each individual has a unique value, is part of a symphonic poem. by forming a team one needs to focus on different and multifaceted skills. a designer has not one face only: it might be a cook, athlete, teacher, architect, sculptor or painter…and surely a dreamer with dirty hands from work”.
Viabizzuno, the light factory founded in 1994,
has made design its credo, its work, its mission: to
design, from the latin proiectare to ‘throw forward’,
is a way of being, of thinking, of acting. it is the
construction of oneself, it is to advance purposefully
towards improvement, it is the thought of life.
designing is not merely a professional activity,
but a way to relate to one’s neighbour. to build
endures over time, that outlives
fashion. a suggestion, a promise of quality, of
distinction and value. a way to redress the disorder
of the world. my eight rules for a good
design create a balance between
artificial light and natural light. the
future is in the search for the right light, regardless
of its source. our job is to create a culture of light.
Viabizzuno designs, produces,
researches and innovates with
craftsmanship. it imbues its new designers with the
strength of its philosophy ‘designing, a voice of the
verb to love’: a blank page ready to welcome new
challenges and unique tailor-made designs. you
see things that exist but fail to ask yourself why, i
dream of things that do not exist and i say why not.
Viabizzuno becomes a philosophy of life, a way
of thinking to follow for architects and designers
all over the world to follow, an image within which
to identify oneself. observing, observation first and
foremost, is understanding, absorbing knowledge
and experience to store up and make one’s own:
in Viabizzuno a process is triggered of continuous
growth made up of
intuitions and concatenated
deductions. listening, listening to the location,
an important element of life and of the design. it
is humility that enables the designer to relate to
things, places, people. we must learn to catch what
nature and space give us: sounds, colours, traces,
images, words, needs. for years Viabizzuno has
been at the service of the greatest architects, design
designers, international fashion brands, institutions,
industries and public bodies,
demonstrating how light can blend with architecture
and make itself
available to the people that live it.
the light fitting disappears to make way for light
that integrates with the
architecture or that becomes
a technical element, a shape, a
luminous sculpture, a timeless iconic object
unfettered by fashion.
Viabizzuno designs light, light fittings, objects,
lamps, but also books, furnishing accessories,
clothing, graphic designs, editorial, culinary and
photographic projects... it designs the well-being
of man. we want to bring our way of thinking,
our knowledge and our work into the world, our
ideals and our craftsmanship, our innovation and
our poetry, always faithful to a consistent and high
quality made in italy design, made up of talent, the
ability to dream, but also to adapt with purpose
and imagination. a man who works with his hands
is a labourer. a man who works with his hands and
ingenuity is a craftsman. a man who works with
his hands, ingenuity and heart is a designer. we
must believe in our italian character, and be willing
to stand up for it. it cannot merely be a label: it is
our hallmark, our dna that makes us unique and
proud to be Italian. the pride of our work is shared
by our team all over the world and they are the
ones who support us, work with us and sustain
us. we don’t want exaltation,we want enthusiasm.
every single individual has a unique value, is an
integral part of a large orchestra, a composition, a
symphonic project. in putting together a team we
need to focus on diversified and multifaceted skills.
a designer is a cook, a sportsman, a teacher, an
architect, a sculptor, a painter, an electrician, a
poet, a philosopher, but also my housewife mother.
unquestionably, a designer is a dreamer who gets
his hands dirty in his work. Viabizzuno’s face is a
reflection of these people.
both the standard
products and those that everyone can customise. a
design born without passion will be lived without
pleasure: it is important that our customers live the
design with passion and are aware of the time and
commitment that it requires. our relationship lives
and is nourished by esteem, love and respect.